Our Team

Insun (Ryan) Song

Financial Services Professional

Ryan is the founder and CEO of Jooha Financial & Insurance Services and joined New York Life in 2008. He is a strong believer in developing, building, and continuing relationships with everyone he meets. Ryan has specialized in working with business owners in Logistics and medical professionals to identify, strategize, and execute an integrated employee benefits and retirement plan. In addition, he has worked with successful individuals to develop financial decisions for lifestyle and family protection.

Ryan continues his career at New York Life as the number 1 Korean Market Council Agent Nationwide since 2019, Million Round Table’s* Top of the Table since 2016 and Life & Qualifying member since 2019, Annuity Elite’s Diamond Member Nationwide since 2015, and a Member Agent of the Nautilus Group, a service of New York Life Insurance Company.

Born and raised in Seoul, South Korea, he came to the United States at the age of 19 as an international student and graduated from University of California, Irvine with a Bachelor’s degree in Economics and minor in Management. In his spare time, Ryan enjoys playing golf and traveling with his wife, Young Joo, and his daughters, Madison and Taylor

Lisa Rios

Director of Operations & Licensed Service Assistant

Lisa started working with Ryan as a client service associate in 2022, received her CA Life Insurance license in 2023 and decided to continue with Jooha Financial & Insurance Services as the Director of Operations in 2024. She is responsible for the development and management of the company’s high-quality service procedures which includes human resources, marketing and overseas the day to day operations. Coming from a medical background, she continues to strive and work closely with the team to ensure the company’s commitment and goal of providing top-level service is consistent.

Michelle Park

Administrative Officer

Michelle has been with Jooha Financial and Insurance Services since May, 2016. As a client service associate, she manages service experiences by carrying out administrative tasks, provides expertise in maintaining accounts, and analyzes feedback to exceed client needs. She intends to develop best practices to improve service quality. She enjoys spending time with her friends and family, serving at church, and watching sports.

Taylor Chang

Administrative Officer

Taylor started working with Jooha Financial and Insurance Services in April 2024. With a background in healthcare administration, she supports the team through client services related to health insurance. As a client service associate, she works with the team to attend to administrative tasks and is in communication with clients to meet their needs. Taylor intends to grow within the company by building relationships with clients and extending her care to prospective ones. Taylor has a passion for mission trips, being outdoors, and watching basketball.

Young Joo Lee

Client Services/Accounting

After studying Information and Computer Science at University of California Irvine, Young Joo gained years of experience in the accounting and human resources department before joining Jooha Financial and Insurance Services.She maintains all financial aspects along with managing client accounts and service experiences. Her proficiency in computer programs and organizational skills provides expertise to support the team.In her spare time, she enjoys spending time with her two daughters, Madison and Taylor, and traveling.

The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals, is recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.